The lead generation agency for commercial training and apprenticeship providers
Pay per lead, Google Ads, apprenticeship campaigns and an AI BDM that replies to every inbound lead and books the meeting. Built for commercial course and apprenticeship providers.
Commercial course providers and apprenticeship providers. Two different problems, and we solve both.
Fill your paid courses.
Learner enquiries on pay per lead, Google Ads built around your courses, and an AI BDM that replies to every enquiry and books the call while the learner is still keen.
Commercial training providersFind employers and apprentices.
Campaigns that reach the decision makers who take on apprentices and book the meetings. The employers who aren't ready yet become a plan for your BDMs, so they stop driving round the country blind.
Apprenticeship providersFour services that work on their own or as one engine. We only work with training and apprenticeship providers, so we already know your courses, your funding routes and your buyers.
Learner enquiries for your courses, delivered straight to your admissions team. You agree a price per lead by course and region, and you pay for the leads you get.
More about pay per leadWe build and run search campaigns for your courses and judge them on enrolments, not clicks. Every lead is tracked so you know what each learner cost.
More about Google AdsReplies to every inbound lead within seconds, day or night, asks the qualifying questions and books the meeting with your team.
Works on learner enquiries, employer replies and your website forms.
More about the AI BDMWe reach the employer decision makers who take on apprentices, sector by sector and region by region, and book the meetings. Employers who aren't ready yet become a plan for your BDMs.
More about apprenticeship campaignsSomeone looking to retrain enquires with several providers in one evening and books with whoever gets back first. The AI BDM makes sure that's you, every time.
of leads ask for a callback from the AI BDM's first message.
21:47 Learner: Interested in the gas course, I've no experience. Is that ok?
21:47 AI BDM: Hi Dan, yes, our Domestic Gas course is built for beginners. Are you looking to start this year?
21:49 Learner: This year if I can.
21:49 AI BDM: There's a November start in Leeds. Would 9:30 or 11:00 tomorrow suit for a quick call with admissions?
21:50 Learner: 9:30 works. Booked.
Real numbers from training providers we work with.
Gas and plumbing training, West Yorkshire. Pay per lead and AI BDM.
People retraining as gas engineers enquire with several providers at once and enrol with whoever replies first. We deliver the lead volume and the AI BDM makes first contact within seconds, so Brookhouse's team spends its time on warm callbacks instead of chasing.
Read the case studyTraining provider. Google Ads and lead generation.
A paid test with agreed targets for lead cost and conversion. Every target was hit and the test became an ongoing account. At £25 a lead and 22% conversion, each deal costs around £115 in marketing.
“We conducted a successful test with Ash and team, lead cost and conversion targets all achieved.”Darren, Logic4Training
Apprenticeship campaigns for a UK trade skills centre, reaching employers across gas, plumbing, electrical and renewables.
Apprenticeship lead generation has always meant BDMs driving round the country blind. These campaigns reached the decision makers directly. The employers who weren't ready to commit gave the provider's BDMs a map of warm prospects to visit, grouped by area, so every trip counts.
Apprenticeship lead generationWe'll show you lead volumes and costs for your courses, which employers to target, and the AI BDM working on your enquiries.
It's the same AI BDM we set up for clients. Ask it anything.