Google Ads for training providers
We build and run Google Ads campaigns for your courses and judge them on what matters: enquiries that turn into enrolments.
Why training provider PPC is different
Search ads for training courses have their own traps. Plenty of people searching for a course want it free, funded or online when you only offer paid, classroom-based training. Course comparison sites and national providers bid on the same terms. And demand rises and falls around intake dates, funding announcements and the time of year.
A generic PPC agency treats your account like any other. We set it up around how training providers actually sell.
Campaigns by course and location. Each course gets its own campaign and budget, so money goes where you have places to fill.
Wasted searches filtered out. We exclude the searches that never convert for your offer, such as free courses or locations you don't cover.
Tracked to enrolment. We track every enquiry back to the ad, keyword and course it came from, so you can see cost per lead and cost per enrolment, not just clicks.
Every lead followed up. Pair Google Ads with the AI BDM and every enquiry gets a reply within seconds, which protects the money you've spent getting it.
What's included
Account audit or build
We review your existing account or build a new one from scratch around your courses, locations and intake dates.
Keyword and competitor research
We find the searches your future learners use and see what other providers are bidding on.
Conversion tracking
Every form, call and enquiry tracked, so we can optimise towards leads and enrolments.
Weekly optimisation
Bids, budgets, keywords and ads adjusted every week based on results.
Monthly reporting
A plain-English report on spend, leads, cost per lead and enrolments by course.
Courses we run Google Ads for
Results
Training provider. Google Ads and lead generation.
Logic4Training started with a paid test against agreed targets for lead cost and conversion. Every target was hit and the test became an ongoing account. At £25 a lead and 22% conversion, each deal costs around £115 in marketing.
“We conducted a successful test with Ash and team, lead cost and conversion targets all achieved.”Darren, Logic4TrainingRead the case study
Questions
How is Google Ads priced?
We charge a monthly management fee, separate from your ad spend. We'll recommend a starting budget based on the courses you want to fill and your enrolment targets.
How much should a training provider spend on Google Ads?
It depends on how many enrolments you need, how competitive your courses are and how much each learner is worth to you. We work backwards from your enrolment target and expected cost per lead to set a budget that makes sense.
Can you take over our existing account?
Yes. We start with an audit of what's working and what's wasting money, then restructure the account around your courses.
How do you measure success?
On leads and enrolments, not clicks. With conversion tracking in place we report cost per lead and, where you share outcomes with us, cost per enrolment by course.
Can Google Ads run alongside pay per lead?
Yes. Many providers use Google Ads for their core courses and pay per lead to add volume or cover new areas. The AI BDM can follow up leads from both.
How long before we see results?
Ads can start generating enquiries within days of launch. Most accounts improve over the first few weeks as we gather data and cut wasted spend.
Let's fill your next intake.
Book a free 20-minute strategy call. We'll show you what Google Ads could do for your courses.
Book a strategy call